Juju Nueva Sunglasses
Products built for ocean life
Independent + Family Owned
30 Day Easy Returns
One Planet, One Ocean, One Chance
Boardsox is the ultimate solution for protecting your surfboard. Boardsox offers a unique combination of style, and durability with 16 oz recycled RpET canvas which also allows for a snug fit that protects your board from scratches, dings, and sun damage.
Boardsox is committed to making a positive impact on the environment with everything we do and stand for without sacrificing quality or durability.
Lifetime Repairs
We stand behind what we build. If there’s ever a fault in workmanship or materials, we’ll make it right. No runaround. No excuses. Just a brand that backs its gear.
And because real surf gear gets used hard, we also offer lifetime repair support to keep your Boardsox products in action. Instead of replacing it, fix it. Instead of throwing it out, send it back. Built properly. Backed properly. That’s the Boardsox standard.
Our Sustainability Guarantee
At Boardsox, we design with the long game in mind. We don’t make surf gear for one summer, we make it to live in your car, get dragged across carparks, and survive years of salt and sun. Every product is built with durability first, because the most sustainable product is the one you don’t have to replace. Fewer failures. Less waste. More time in the water. That’s how we see it.
We believe surf culture should protect the ocean, not add to its problems. So we focus on strong construction, quality materials, and practical design that solves real surfer problems. Buy once. Use it for years. That’s sustainability done properly.
Size Guide
If you have any sizing questions please view our size >> Size Guide - Click here
or, simply ask us a question in the chat functionality on the bottom right-hand side. We will get back to you asap!
Nueva products are made using the highest quality materials that deliver superb vision with the added assurance of prolonged product lifespan.
ECO-ACETATE FRAME
Each nueva. frame is made from high quality eco-friendly acetate, a cellulose based material made from organic compound. You can be comfortable knowing that your purchase is environmentally friendly. With no compromise to durability, you will feel the quality when you pick up your frame. Each frame is also inspected for perfection before leaving the shop
POLARIZED & ANTI-REFLECTIVE LENSES
Each nueva. frame is individually fitted with polarised lenses to provide the highest protection from the harsh sunlight to preserve those beautiful eyes of yours. As an added feature, our lenses are coated with an anti-reflective back coating to reduce glare.
BARREL HINGES
No matter what you fill your day with, we know that your sunnies will be subjected to thousands of hours of wear. That’s why each nueva. frame is fitted with high quality barrel hinges to provide a strong and functional fit. Our hinges have been tested over time to be tough and durable.
ECO-FRIENDLY PACKAGING
With a plastic island the size of Texas floating in the pacific, we wanted to make a noticeable difference in bringing nueva. to you. That’s why each frame comes packaged in a reusable and recyclable storage case. Frames are shipped inside a biodegradable cardboard box secured with biodegradable sealing tape. Even your address is printed on a biodegradable labe
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ACKNOWLEDGEMENT OF COUNTRY
We acknowledge the True Locals, the First Nations people who have been custodians of land, waters and culture for tens of thousands of years. We pay respects to First Nations Elders past, present and emerging. This website was created on Wathaurong land in Australia, where sovereignty was never ceded.
Designed by surfers, for surfers
Boardsox is a purpose-driven surf business, and independent surf brand built for surfers. We strive to make high-quality, beautiful, functional surf products that give back. Together with our customers, we are committed to a mission of environmental sustainability and ocean conservation projects.
We guarantee everything we make.
We're proud of what we make and how we make it, that's why Every product we make comes with a 100% guarantee. If you are not satisfied with one of our products at the time you receive it, or if one of our products does not perform to your expectations. We stand behind everything we make.